Best New Year’s Resolutions for eCommerce Owners in 2017
Did you know that only around 8% of people stick to their New Year’s resolutions? Nevertheless, if you’re an online shop owner, you should be thinking of the changes you can make on your website to generate more traffic. Here are the best resolutions online retailers can make for their eCommerce store in 2017.
Redesign the Website
It is great to refine websites once in a while to improve user experience and to be up to date with technological trends. There’s no better time to do this than during New Year’s festivities. These improvements don’t have to be major alterations which may pose a risk for the store’s success, but rather little updates which can serve as a breath of fresh air to your website.
You can try adding some features that help attract more visitors, like a cleverly placed call-to-action. It should look nice and invite customers to take action immediately. Also, decide whether a simpler or a complex website design is what you aim for. Websites with a smart use of white space tend to be more user-friendly.
Invest in Better Social Media Campaign
Social media campaign spending is still too little when comparing to the number of 2.34 billion social media users worldwide. Your business might be missing a big opportunity to convert some of those users into customers if you run inefficient social media campaigns.
Consider paid advertising to reach the audience you want. Marketing plays a big part in social media sites’ revenue. They do it quite efficiently and assure your business gets more accurate analytics, content that is distributed evenly and better targeting results.
Online stores that are not mobile friendly are missing out a huge group of solely mobile users. According to a 2015 report from SimilarWeb, 56% of consumer traffic in the U.S is coming from mobile devices. What’s more, 90% of consumers use their mobile devices while shopping in retail stores. So, going mobile-friendly is one of the most important New Year’s resolutions.
Following are some of the elements you should watch out for when designing a mobile-friendly website.
- Simplicity – Make sure your website doesn’t have unnecessary features on mobile. Having too many images will slow the loading process, thus making your customers want to leave your site. Also, the navigation has to run smoothly. Using too many sub-pages will ruin the user experience.
- Big buttons – Providing bigger buttons will eliminate the need for zooming in.
- Font size – The texts on the page should correspond to the device’s screen. Nobody will stay on your page if they cannot read a thing.
Make Your Store Omnichannel
Omnichannel means the purchasing process can be done through multiple channels, e.g. social media and store website. Think where would your potential customers like to buy and offer them more options accordingly. While the transition to omnichannel may take more of your time, it will pay off at the end of the year.
Online shops that switch to omnichannel model manage to retain around 89% of their customers, compared to 33% for companies with weaker omnichannel customer engagement. If an eCommerce platform has adopted the multichannel option, the users can enjoy every benefit of a diverse shopping experience.
Deliver Highest-Quality Content
Content means a lot these days. It can influence up to 80% of your eCommerce’s traffic. Think of what topics would the visitors want to read about and hire a content manager. Quality articles and relevant information on your websites and social media profiles can increase conversion rates up to 2.9% (compared to the 0.5% when not using content). Therefore, consider actualizing this resolution for your store’s profit.
Show All the Costs Up Front
The first reason people abandon shopping carts in online stores are hidden costs. That’s why 46.1% of potential customers abandon the payment process. Hidden costs include previously not mentioned taxes or shipping total. There’s nothing more irritating for a customer than realizing he has to pay more for the item he intended to buy.
Thus, show all costs up front. The added tax should be mentioned well before the checkout process. Also, make sure the shipping costs are shown before the user decides to buy your product. Lastly, you can slightly raise the price of certain items and offer free shipping for everyone.
Deciding what changes are crucial to your eCommerce store can be a hard work. Whether you’re a small online business owner or a large-scale online retailer, New Year’s euphoria can be a perfect reason to start thinking about your resolutions. Just make sure you carry them out in the following year.